2020
Ms Brafit
Women Breast Care - Caribbean, Trinidad & Tobago
MsBrafit is a social enterprise in Trinidad, focused on women's health in general, and breast health in specific. In June 2020, they had their first online summit, "The Breast Tour". For their logo uplift, typography with a handwritten feel was chosen, reflecting the personal aspect of the subject matter. Curved shapes and a color palette of various skin tones were also developed and used throughout the event's visual identity, social media, presentation pitch, and video for an overall gentle, yet empowered visual feel.
MsBrafit is a social enterprise in Trinidad, focused on women's health in general, and breast health in specific. In June 2020, they had their first online summit, "The Breast Tour". For their logo uplift, typography with a handwritten feel was chosen, reflecting the personal aspect of the subject matter. Curved shapes and a color palette of various skin tones were also developed and used throughout the event's visual identity, social media, presentation pitch, and video for an overall gentle, yet empowered visual feel.
