2020
LMT
Longest Hiking Trail - Lebanon
'Lebanon Mountain Trail', is Lebanon's longest distance hiking trail.
For the expansion of the visual identity, an illustration style, characterized by organic lines and earthy colors, was developed to showcase the natural and architectural elements found on the trail, as well as craft instructional and informational graphics used across print and digital designs. The goal was to enhance the brand's approachableness across the tour guide pamphlet, informational video, and social media template designs.
'Lebanon Mountain Trail', is Lebanon's longest distance hiking trail.
For the expansion of the visual identity, an illustration style, characterized by organic lines and earthy colors, was developed to showcase the natural and architectural elements found on the trail, as well as craft instructional and informational graphics used across print and digital designs. The goal was to enhance the brand's approachableness across the tour guide pamphlet, informational video, and social media template designs.
