Jeeraf is a mobile application, and community empowered online marketplace that allows users to rent out or borrow practically anything.
For the naming and brand mascot a giraffe was chosen for its long neck, symbolizing the brand's ability to 'reach anywhere'.
Round shapes, friendly illustrations and bright colors were used for the visual identity, along with approachable content creation.
Jeeraf is a mobile application, and community empowered online marketplace that allows users to rent out or borrow practically anything.
For the naming and brand mascot a giraffe was chosen for its long neck, symbolizing the brand's ability to 'reach anywhere'.
Round shapes, friendly illustrations and bright colors were used for the visual identity, along with approachable content creation.
