Captivate Analytics
Data Science & Research Consultancy - London, UK
Captivate Analytics is a data science and research consultancy.
For the corporate logo, the "A" and "V" from within the typography were highlighted and repurposed as arrows representing the input and output of data to yield results. For the color palette, a bright burgundy was chosen to further embody the consultancy's work in facilitating action and decision making, balanced with teal and blue for an added trustworthy and human-centered feel alluding to their focus on using data to help populations in fragile and conflict-affected areas. The overall visual identity, website design, and icons give a scientific and bold feel characterized by soft human touches.
Captivate Analytics is a data science and research consultancy.
For the corporate logo, the "A" and "V" from within the typography were highlighted and repurposed as arrows representing the input and output of data to yield results. For the color palette, a bright burgundy was chosen to further embody the consultancy's work in facilitating action and decision making, balanced with teal and blue for an added trustworthy and human-centered feel alluding to their focus on using data to help populations in fragile and conflict-affected areas. The overall visual identity, website design, and icons give a scientific and bold feel characterized by soft human touches.
