The Green Dot symbol is used on products to indicate that a payment has been made by the company or brand towards recycling efforts.
For the redesign submission, based on the brief issued by Two Degrees Creative and The Brand Identity, a back to basics design approach aimed to reinstate the original meaning of the symbol and steer it away from being misinterpreted as a recycle symbol, which its original design had been misunderstood to be. The result was a large green dot made up of smaller green dots reflecting the contribution, unity and common purpose behind the symbol's original meaning.
The Green Dot symbol is used on products to indicate that a payment has been made by the company or brand towards recycling efforts.
For the redesign submission, based on the brief issued by Two Degrees Creative and The Brand Identity, a back to basics design approach aimed to reinstate the original meaning of the symbol and steer it away from being misinterpreted as a recycle symbol, which its original design had been misunderstood to be. The result was a large green dot made up of smaller green dots reflecting the contribution, unity and common purpose behind the symbol's original meaning.
