Purple Wolf Clothing is a fashion brand creating high-quality, timeless pieces made to last.
For the visual identity, a crescent moon alluding to the wolf, was developed from and integrated within the typography, which was selected for its unique features and sophisticated feminine attitude. Spirited and lively colors were chosen for the color palette to complement the captivating moon photography used throughout the packaging, collaterals, and look book designs. The overall result was visual language that embodied the brand's free spirited and modern appeal.
Purple Wolf Clothing is a fashion brand creating high-quality, timeless pieces made to last.
For the visual identity, a crescent moon alluding to the wolf, was developed from and integrated within the typography, which was selected for its unique features and sophisticated feminine attitude. Spirited and lively colors were chosen for the color palette to complement the captivating moon photography used throughout the packaging, collaterals, and look book designs. The overall result was visual language that embodied the brand's free spirited and modern appeal.
