2020
Nature Beats
Dried Fruits - Beirut, Lebanon
Nature Beats is a local Lebanese brand offering fruits and veggies dried natural chips, as a healthy snack alternative. We were commissioned to design the package of Nature Beats. Inspired by the brand name itself, the window of the ziplock bag is designed into the shape of a heart, connoting health and love that comes from all things natural. As for the colors of the package we deliberately chose a striking color palette, breaking away from pastel colors which are often used for healthy snacks. Who said that healthy snacks can’t be fun and delicious, too?
Nature Beats is a local Lebanese brand offering fruits and veggies dried natural chips, as a healthy snack alternative. We were commissioned to design the package of Nature Beats. Inspired by the brand name itself, the window of the ziplock bag is designed into the shape of a heart, connoting health and love that comes from all things natural. As for the colors of the package we deliberately chose a striking color palette, breaking away from pastel colors which are often used for healthy snacks. Who said that healthy snacks can’t be fun and delicious, too?
