Moomi is a kids flavored milk brand by Seles.
For the brand name, the 'moo' sound was used as a base that evolved into a unique, easily pronounceable, and memorable word for children, 'Moomi'.
As for the cow mascot, the goal was to achieve a modern look that would appeal to this digitally aware generation and remain friendly enough to attract and keep their attention. Creamy pastel colors were chosen to emphasize the product, while bold and curvy typography was used for the logo to tie it back to its origin and further appeal to the audience.
Moomi is a kids flavored milk brand by Seles.
For the brand name, the 'moo' sound was used as a base that evolved into a unique, easily pronounceable, and memorable word for children, 'Moomi'.
As for the cow mascot, the goal was to achieve a modern look that would appeal to this digitally aware generation and remain friendly enough to attract and keep their attention. Creamy pastel colors were chosen to emphasize the product, while bold and curvy typography was used for the logo to tie it back to its origin and further appeal to the audience.
