Melting Heart is an ice-cream truck based in Jeddah.
The visual identity aimed to reflect local culture with a contemporary twist through playful character illustrations of each flavor and fun visual communications to spark consumer curiosity. The logo was made up of the brand's main letters (“M” and “H"), with a bright color palette emphasizing the overall youthful feel.
Melting Heart is an ice-cream truck based in Jeddah.
The visual identity aimed to reflect local culture with a contemporary twist through playful character illustrations of each flavor and fun visual communications to spark consumer curiosity. The logo was made up of the brand's main letters (“M” and “H"), with a bright color palette emphasizing the overall youthful feel.
