Bo Reves, or “sweet dreams” is a brand that manufactures and sells a variety of baby linens.
To express the meaning of the brand’s name visually and achieve a dreamlike feel, a custom logotype was crafted using soft cloud-like shapes paired with a color palette of delicate pastels. Elements from within the logotype were used to develop a pattern found on the fabric. Single shapes from the logotype were also used throughout the branded items, specifically the “v” (in “Reves”) which doubles as a heart, adding warmth to the visual identity.
Bo Reves, or “sweet dreams” is a brand that manufactures and sells a variety of baby linens.
To express the meaning of the brand’s name visually and achieve a dreamlike feel, a custom logotype was crafted using soft cloud-like shapes paired with a color palette of delicate pastels. Elements from within the logotype were used to develop a pattern found on the fabric. Single shapes from the logotype were also used throughout the branded items, specifically the “v” (in “Reves”) which doubles as a heart, adding warmth to the visual identity.
