2017
Aleph
Apple Premium Reseller - Riyadh, Saudi Arabic
We were commissioned to create a brand identity for “Aleph | Apple Premium Reseller” store in Nakheel Mall, Riyadh, Saudi Arabia - part of Fawaz Alhokair Group, one of the leading companies in the retail sector. The Aleph icon is the morphing of the letters “Aleph” and “A”; in which the intersection of both parts balances out both the Arabic and English languages within a solid “Alpha” shaped logo mark. Metallic grey and silver blue hues have been introduced to communicate the sleekness and simplicity of the Apple products and accessories sold in the store.
We were commissioned to create a brand identity for “Aleph | Apple Premium Reseller” store in Nakheel Mall, Riyadh, Saudi Arabia - part of Fawaz Alhokair Group, one of the leading companies in the retail sector. The Aleph icon is the morphing of the letters “Aleph” and “A”; in which the intersection of both parts balances out both the Arabic and English languages within a solid “Alpha” shaped logo mark. Metallic grey and silver blue hues have been introduced to communicate the sleekness and simplicity of the Apple products and accessories sold in the store.
